27 Feb Australian Wine Exports Reflect Global Trends
According to Wine Australia’s Export Report, Australian wine exports declined by 8% in value, 6% in volume to 613 million litres in 2025 and 3% in the average value of exports to $3.81 per litre Free on Board (FOB).
This decline was predominantly attributable to reduced demand from mainland China, the U.S. and the U.K, which is indicative of current global market trends including but not limited to declining wine consumption across major markets, ongoing trade barrier issues and regional geo-conflicts.
Exports to mainland China had the biggest impact on the decline in value, with wine shipments down by 17% year-on-year to $755 million. Whilst the re-opening of the mainland China market did benefit total export volume, it is significant to note that the Chinese wine market is one third of the size it was five years ago, and this is impacting both domestically produced and imported wines.
Whilst mainland China market demand for red wine exports dropped, exports of white wine increased by 77% in volume, growing from a 7% to 15% share of export volume from the previous year, with the top three varieties – Chardonnay, Sauvignon Blanc and Riesling – all growing.
Across the oceans, the export value of Australian wine to the U.K. and U.S. dropped by 3% and 12% respectively. However, shipment volume to the US increased due to growth in unpackaged wine shipments whilst premium wine exports to the UK also increased with shipments valued above $7.50 per litre growing by 15%, with this growth shared across numerous varieties such as Shiraz, Cabernet Sauvignon, Chardonnay, Grenache and Sauvignon Blanc.
Conversely, the following export markets demonstrated value growth: Canada (up 12% as they continue to replace American wines with other source nations) and Singapore (+18%) as well as other Asian nations such as Thailand, Indonesia, Taiwan, Japan, South Korea and Malaysia.
The top five markets by value were:
- Mainland China: $755 million
- United Kingdom: $343 million
- United States: $287 million
- Canada: $175 million
- Singapore: $118 million
The top five markets by volume were:
- United Kingdom: 194 million litres
- United States: 118 million litres
- Mainland China: 69 million litres
- Canada: 64 million litres
- New Zealand, down 13% to 24 million litre
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