EU Council Adopts Wine Sector Reform

31 Mar EU Council Adopts Wine Sector Reform

The Council of the European Union has formally adopted a new regulation setting out a modernised policy framework for the EU wine sector.

This framework consists of measures that aim to support a competitive, resilient and future-orientated wine sector with initiatives across climate adaptation, simplifying labelling rules and encouraging innovation. It also aims to help producers respond to shifting consumer preferences and unlock new market opportunities, while supporting rural economies.

Some of the proposed initiatives include grubbing-up excess vines to prevent oversupply, increased EU support for climate-related investments, simplified and harmonised labelling across the EU, targeted support for wine tourism initiatives and more.

The EU wine sector is a cornerstone of Europe’s cultural and economic landscape, accounting for 60% of global wine production and ranking as the EU’s third-largest agrifood export sector. It also plays a key role in sustaining rural economies, with 88% of EU vineyards dedicated to geographical indications.

The regulation will enter into force 20 days after its publication in the Official Journal of the European Union.

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