29 Jan Economic Turbulence To Test Global Trade
Cost of living concerns, a softening employment market and continued uncertainty resulting from volatile trade and economic factors are all expected to contribute to an overall decline in both consumer confidence and spending for 2026 as well as anticipated cost rises.
These impacts will reverberate widely and impact retailers, the consumer goods industry and associated sectors such as packaging and chemicals amongst many more.
Given this subdued yet challenging economic environment, businesses will need to prioritise both overall viability and cost optimisation in their supply chains this year. For example, many companies will optimise their global manufacturing and distribution networks to offset underutilised capacity that is no longer cost competitive. This could lead to moves such as factory closures and distribution network consolidation.
Furthermore, the ongoing uncertainty surrounding Trump’s tariff policies is expected to see disruption continue as even minor shifts in US trade policy impacts supply chains across the globe due to their position as the world’s largest importer.
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